Resume
Skills
Creative Initiatives Marketing Campaigns Project Management
Branding Art Directing Team Player Email Marketing Training
I possess a diverse range of technical and soft skills that enable me to excel in a variety of roles. I am proficient in Adobe Acrobat, Illustrator, InDesign, Lightroom, and Photoshop, and am fluent in both English and Spanish. In addition, I am well-versed in Microsoft Word and Power Point, and have extensive experience with Constant Contact and email marketing.
With a strategic mindset and strong project management skills, I am able to develop and execute comprehensive plans that drive results. I am a natural problem solver, and am efficient and detail-oriented in all aspects of my work. Finally, I am committed to ongoing training and development, and am always seeking out new opportunities to grow and expand my skill set.
Work Experience
2022 - Present
Lone Star College
Manager, Product Marketing & Creative Design
As a marketing and creative leader for the LSC system, I spearhead strategic campaigns to elevate brand visibility and drive engagement. I collaborate closely with the Chief Marketing Officer, Marketing, Communications, and Creative teams to craft compelling content for digital and traditional marketing campaigns. With a keen eye for creative problem solving, I develop product marketing strategies and plans for college programs and special initiatives, while providing expert creative/art direction for both internal and external materials. As a skilled project manager, I oversee all aspects of complex initiatives, from research and trend analysis to data-driven decision-making and the seamless execution of graphic design campaigns from ideation to implementation.
2016 - 2022
Senior Graphic Designer
I managed marketing and creative projects, timelines, designed branded marketing materials for print, social media, web, and developed innovative designs for various audiences. Notable projects I art directed and designed included the successful 2018-2022 LSCF Employee Giving Campaigns, which raised over $800,000 for scholarships, the 50th Anniversary campaign, and the 2020-2021 transitional marketing campaign across print, digital, and social channels for the system's 80,000+ students. Also, I created the infographics used during the Texas Legislative Session to promote the passage of the bill to allow Community Colleges to offer bachelor's degrees. I built and maintained relationships with internal and external stakeholders, collaborated with our partner ad agency, and managed projects with vendors from start to finish. Additionally, I served on multiple designer hiring committees, and participated in the LSC print vendor RFP process.
2013 - 2016
Graphic Designer
I monitored project intake, triaged, assigned, and designed most marketing requests as the sole full-time graphic designer. I trained employees and work-study students in design, photography, and print production. I worked with event coordinators to strategize project timelines, budgets, and deliverables for campus-wide events. I successfully applied for an LSC Technology Grant of $17,000 to purchase and implement a large-format printer, saving the department money on outsourcing materials. During a time of vacant management positions, I became the unofficial department leader and was responsible for equipment purchases and upkeep, training new employees, providing marketing and graphic design services, budgeting and reconciling expenses.
2011 - 2013
Specialist III (Designer)
As a Graphic Designer for LSC-North Harris, I collaborated with a Production Specialist under the direction of the Graphic Services and Publications Manager. Together, we conceptualized, designed, and produced all graphic-related marketing requests. I also worked closely with the Communications Manager on marketing copy and edits, and with the events coordinator to ensure timely production and delivery of promotional assets. Under the guidance of my supervisor, I gained valuable skills in event photography, lighting, and setup, and more.
2009 - Present
The Owl Designs
I serve as a marketing and creative leader for clients in different fields like higher education, business, and professional services. My focus is on delivering high-quality work and effective results. I manage incoming clients, communications, provide customer service, create timelines, work with budgets, art direct, design, and excel at simplifying complex problems to provide practical solutions tailored to each client's needs.
May 2011
BFA Graphic Design
University of Texas-Pan American
Edinburg, TX